As one of the most important and integral parts of any business, brand or industry, Marketing can be described as the overall effort made to get the product or service noticed in a positive light by all those who come across it. The word Marketing has such a broad-spectrum definition because it encompasses such a varied list of interconnected processes that need to work together in order to achieve the desired outcome for your brand and business. These processes can include advertising, sales, customer care and much more.

Advertising is just a single yet very crucial aspect of your overall marketing process. It is the process which lets people about your product, how good it is, how different it is from the competition, what’s special about it and why you need to have it in your life. Together, these two business components can be the difference between failure, mediocrity or grand success for any business.